Live data · October 2026
India Instagram creator benchmarks
What Indian creators charge per Reel, story and post, and the engagement they get, by follower size, niche and city. From 1,231 creators with a connected Instagram, updated daily.
What Indian creators charge per Reel, story and post, and the engagement they get, by follower size, niche and city. From 1,231 creators with a connected Instagram, updated daily.
Under 1K followers
₹750
median per Reel
1K–10K followers
₹1,500
median per Reel
10K–50K followers
₹5,000
median per Reel
50K+ followers
₹5,000
median per Reel
In October 2026, Indian Instagram creators on Hypee list a median Reel rate of ₹750 for under 1K followers, ₹1,500 for 1K–10K followers, ₹5,000 for 10K–50K followers, ₹5,000 for 50K+ followers. That is from 774 creators with a connected Instagram account who list a Reel rate; these are asking rates, not completed deal prices.
Median engagement rate (average likes and comments per post divided by followers) falls as accounts grow: 10.4% at under 1K, 3.8% at 1K–10K, 1.9% at 10K–50K, from 476 connected accounts. Smaller creators get more engagement per follower, which is why nano creators often deliver more per rupee.
Last updated
Median listed rate, with the middle half of creators below it.
| Followers | Reel | Story | Feed post |
|---|---|---|---|
| Under 1K | ₹750₹500–₹1,000 · 413 creators | ₹350₹200–₹500 · 396 creators | ₹500₹300–₹1,000 · 414 creators |
| 1K–10K | ₹1,500₹950–₹3,000 · 278 creators | ₹500₹300–₹1,000 · 270 creators | ₹1,000₹500–₹2,000 · 274 creators |
| 10K–50K | ₹5,000₹2,000–₹8,000 · 68 creators | ₹1,500₹500–₹2,000 · 67 creators | ₹2,500₹1,000–₹4,400 · 66 creators |
| 50K+ | ₹5,000₹3,500–₹17,500 · 15 creators | ₹1,000₹1,000–₹3,000 · 15 creators | ₹2,000₹2,000–₹6,000 · 15 creators |
Average likes and comments per post divided by followers. Check your own →
| Followers | Engagement rate | Creators measured |
|---|---|---|
| Under 1K | 10.4%4.7%–17.8% · 204 creators | 655 |
| 1K–10K | 3.8%1.3%–10% · 196 creators | 426 |
| 10K–50K | 1.9%0.7%–7.5% · 58 creators | 111 |
| 50K+ | Not enough data | 39 |
| Niche | Median Reel | Creators |
|---|---|---|
| Fashion | ₹1,000 | 486 |
| Beauty | ₹1,000 | 383 |
| Lifestyle | ₹1,000 | 249 |
| Entertainment | ₹1,000 | 157 |
| Vlogs | ₹1,000 | 130 |
| Comedy | ₹1,000 | 115 |
| Food | ₹1,000 | 111 |
| Travel | ₹2,000 | 99 |
| Fitness | ₹1,000 | 89 |
| Photography | ₹1,300 | 74 |
| City | Median Reel | Creators |
|---|---|---|
| Delhi NCR | ₹1,000 | 50 |
| Mumbai | ₹1,500 | 27 |
| Pune | ₹1,000 | 21 |
| Kolkata | ₹3,500 | 16 |
| Bengaluru | ₹1,500 | 13 |
| Jaipur | ₹1,500 | 13 |
Niche and city medians mix all follower sizes, so a city with bigger creators shows a higher median.
Free to use with a link (CC BY 4.0):
Hypee, "India Instagram Creator Benchmarks", October 2026, https://www.hypee.co.in/india-creator-benchmarks
Engagement rate calculator →Influencer cost calculator (brands) →Rate calculator (creators) →Creators by city →Creators by niche →
What brands, creators and reporters ask about this data.
On Hypee in October 2026, the median listed Reel rate is ₹750 for under 1K followers, ₹1,500 for 1K–10K followers, ₹5,000 for 10K–50K followers, ₹5,000 for 50K+ followers. Rates rise with followers and Reel views; niche and city matter less.
It depends on size. Median engagement on Hypee is 10.4% at under 1K, 3.8% at 1K–10K, 1.9% at 10K–50K. Anything in the top quarter for your follower tier is good; use the free engagement rate calculator to compare your own account.
From creators on Hypee with a connected Instagram account: follower counts and engagement come from Instagram, rates are what creators list on their media kit. A number is only shown when at least 10 creators (20 for engagement) are behind it.
Yes, with a link. Cite as: Hypee, "India Instagram Creator Benchmarks", October 2026, https://www.hypee.co.in/india-creator-benchmarks.