Built for India. Pay in Rupees, UPI accepted, and GST invoices for every plan. No hidden agency fees or commissions.
Free
For getting started
₹0/month
Everything you need to start. No card.
2 automations
1,000 DMs a month
Comment, DM, story, reshare & Live triggers
Public comment replies
Contacts list
Smart queue & account-safety protection
Public media kit & marketplace listing
Paid & barter brand campaigns
No follower minimum
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Creator
For creators turning replies into an audience
₹100/month
Or ₹500 for 6 months · ₹999 a year — 2 months free.
Everything in Free
Unlimited automations
10,000 DMs a month
Export your contacts (CSV)
Collect email & phone
Ask people to follow first
Catch up on missed comments
Full Instagram analytics
No Hypee branding on your DMs
Pro
For creators running it as a business
₹399/month
Or ₹3,499 a year.
Everything in Creator
Unlimited DMs
Priority listing in brand search
Advanced analytics
Priority support
What is Hypee's pricing?
Hypee is free for creators. The Free plan includes a public media kit, a marketplace listing with no follower minimum, applications to paid and barter brand campaigns, and Instagram DM automation with 2 automations and 1,000 DMs a month.
The Creator plan costs ₹100 a month (₹500 for 6 months or ₹999 a year) and adds unlimited automations, 10,000 DMs a month, contact export, email and phone collection, follow-first replies and missed-comment catch-up. The Pro plan costs ₹399 a month (₹3,499 a year) and adds unlimited DMs, priority listing in brand search, advanced analytics and priority support.
Brands can browse creators and post up to 3 campaigns free. Brand Pro costs ₹1,999 a month for unlimited campaigns, advanced filters and campaign analytics. Hypee takes 0% commission on creator–brand deals.
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Frequently Asked Questions
Do you take a cut of my brand deals?
No. Hypee takes 0% commission on creator–brand deals. Brands pay creators directly by UPI or bank transfer, and creators keep 100% of what they're paid.
Can free creators apply to paid brand campaigns?
Yes. On Hypee's Free plan you can apply to paid, barter and barter-plus-cash campaigns. Paid plans add automation capacity and tools; they don't unlock brand campaigns.
Is there a follower minimum to join Hypee?
No. Any Indian Instagram creator can join Hypee for free, including accounts with under 1,000 followers. A brand can set a follower requirement on an individual campaign, but there is no minimum to join or to get listed.
What happens when my paid plan ends?
Hypee plans are prepaid for a month, 6 months or a year — there's no auto-debit. If you don't renew, your account moves back to the Free plan after a 2-day grace period.
Is DM automation safe for my Instagram account?
Hypee's automation runs on Meta's official Instagram API rather than a password login or bot. A smart queue paces messages and hourly caps keep sending within Instagram's limits, and these safety controls are included on every plan, including Free.
Can I pay with UPI?
Yes. Hypee plans are paid through Razorpay, which accepts UPI apps, credit and debit cards, and net banking.